Rambus Inc. unveiled a new multi-media solution that allows consumers to interact with and access "over the top" video in a personalized, immersive experience. The Rambus Imerz universal platform uniquely allows for integrated multi-screen viewing, social interaction, e-commerce and access to metadata in a simple and compelling way. Key components of the new platform include: Single point of integration for Content Rights Owners; unique searching interface to discover and select video content; seamless connection between TV and mobile, including mobile-based media remote control; deep social integration so that consumers can sign-on with their social networks and share, post, discuss what they're viewing from their mobile device and TV; on-screen interactivity with video and broadcast content, including frame-by-frame synchronization of temporal/spatial tags for story-telling product information and e-commerce; unparalleled communication opportunities for consumers to use in-app IM, voice chat, video chat and on-TV social viewing and content tagging service, including curated or live metadata logging.