QuantaSing Group Limited announced the introduction of its first private label Chinese Baijiu brand, YUNTING. YUNTING is crafted in a core production facility located in the town of Maotai in China, a world-renowned Baijiu production site protected by Geographical Indication. The "sauce aroma" (Jiang Xiang) style liquor is brewed with fine porghum, wheat and water, applying ancient 12897 fermentation, distillation and aging techniques and craftsmanship, resulting in an incredibly rich and smooth character that has attained a government quality certificate.

The brand is available for purchase online and will be sold throughout China through stores on China's premier e-commerce platforms in the near future. YUNTING offers the following characteristics: Pale and transparent body, clear and free of sediment; Rich, creamy and long-lasting frothy top; Bold aroma, rich in taste, smooth and satisfying; Mellow texture with pleasant aftertaste. The launch of YUNTING signifies QuantaSing's entry into the private label business, a milestone for the company since it tapped into livestreaming e-commerce in June 2023.

Experiencing robust growth, livestreaming e-commerce has increasingly become a significant part of the company's business and future development strategy. Having received positive feedback from users, QuantaSing believes that a stronger connection between the brand and consumers can be built through establishing its own brand. In the Chinese Lunar Calendar, the year 2024 is the Year of the Dragon.

Just in time for the holiday, YUNTING is available in a limited-edition gift box with Chinese dragon-themed packaging, symbolizing future success and good fortune. In addition to the Dragon-themed gift version, standard and premium versions will also be available soon.