Q2 Holdings, Inc. announced the launch of Second Quarter Engage, a suite of consumer banking solutions designed to help financial institutions acquire and build life-long relationships with account holders. Second Quarter Engage enables banks and credit unions to innovate faster and provide personalized experiences to strengthen their relationships with their account holders. According to the 2024 Retail Banking Trends Report, 83% of respondents identified improving the digital experience for consumers as one of their key strategic priorities in 2024.

As digital channel use increases, financial institutions must offer dynamic and personal experiences to their account holders, especially as competition continues to increase. Second Quarter Engage brings together Q2?s existing and new consumer banking products and capabilities to help financial institutions curate personal experiences across the consumer journey. With Second Quarter Engage, financial institutions can build curated digital experiences that are aligned with the moments that matter in a consumer?s financial journey.

These experiences create deeper engagements with consumers to help grow relationships that align with the bank or credit union?s strategic goals, such as growing deposits or promoting new products. The Second Quarter Digital Banking Platform and Second Quarter Engage solutions support a strategic framework to continually Know, Serve, and Grow consumer relationships. Here?s how it works: Know: Use data and AI to understand needs across account holder journeys.

Make sense of consumer data through patent-protected application of AI by giving it context and meaning. By using machine learning to recommend products and deep learning to clean and categorize financial transactions, financial institutions can retrieve data, give it meaning, and better recommend specific experiences and products to their account holders. Enable financial institutions to access over 600 attributable traits to build targeted segments.

Provide low-friction new account onboarding, which is critical to drive adoption and engagement with key products and services in the first 90 days. Serve: Deliver dynamic personal experiences for the moments that matter. Create personalized dashboards that cater to the needs of account holders.

Deliver curated experiences to account holders that adapt based on new data, like parents saving for education, gig workers managing money, and students with micro-businesses. Use account holder data to build targeted campaigns that are unique to each account holder and drive the financial institution?s strategy, for example payroll deposit switching promotions or first-time home buyer incentives. Grow: Deepen relationships with personal engagement beyond traditional banking.

Offer capabilities beyond traditional banking through Second Quarter Innovation Studio?s fintech partner ecosystem. Deliver differentiated experiences beyond traditional banking that account holders need, such as financial wellness, payments, loyalty rewards, and investments. Build custom products and offerings using Q2?s open digital banking platform.

Second Quarter Engage drives the Know, Serve, and Grow framework with consumer banking solutions, including the following products: Composable Dashboard ? A new digital banking experience that allows financial institutions to guide the account holder?s journey using a modern user interface (UI) that is configurable by financial institutions in a no-code way. Audience Builder ?

A new feature of Second Quarter SMART, Q2?s targeted marketing platform, that allows financial institutions to create segmented account holder audiences based on data-led traits. Experience Builder ? Formerly Second Quarter Config, Experience Builder allows financial institutions to build composable experiences using a powerful no-code development environment.

Getting Started ? An online banking extension that guides the account holder through onboarding tasks that are most valuable to the financial institution and the account holder. Add Account ?

An online banking extension that gives account holders the power to quickly and easily add new accounts without being redirected outside of their digital banking experience. Task Manager ? An online banking extension that allows financial institutions to manage and deploy tasks to account holders, such as prompts to transfer funds, registration for financial wellness, and reminders to fund a goal.