PURE Bioscience, Inc. announced that a leading foodservice distributor has placed initial orders for PURE® Hard Surface disinfectant to be used as a new, more effective, time-efficient transportation sanitization solution on trucks and trailers transporting food. Food transport sanitization is a new $50M+ U.S. market for PURE. The distributor expects to use the PHS solution system wide as their new standard operating procedure. Fully deployed system wide, this customer represents approximately $3 million+ in annual revenue potential to PURE. In PURE’s proprietary solution, EPA registered PURE Hard Surface is spray applied with a proprietary application method inside truck trailers that transport food to quickly eliminate microorganisms, preventing cross contamination. Results of extensive testing with this customer demonstrated a rapid 5+ Log (100,000 CFU) reduction in pathogens with full coverage application in compliance with the new FSMA (Food Safety Modernization Act) rule. In addition to a 5+ Log pathogen reduction, benefits of the PURE transportation solution include: Faster sanitization, reduces trailer turn-around time to:15 minutes vs. 2 hours; Provides 24-hour residual protection; Labor productivity savings + reduced water usage; Full coverage – refrigeration unit & air duct treated every time; Non-corrosive, odorless and non-caustic; mitigates bacterial resistance.