Pura Naturals, Inc. (OTCPK:PNAT) announced that it has entered into security purchase agreement with new accredited investor Vista Capital Investments, LLC for private placement of an original issue discount promissory note for gross proceeds of $200,000 on July 5, 2017. The note carries a coupon of 8% per annum and would mature on January 6, 2018. The note is convertible into common shares of the company at conversion price shall equal 60% of the average of the three lowest closing bids in the five trading days immediately preceding the applicable conversion date on which the holder elects to convert all or part of this note, subject to adjustment as provided in this note. The note is issued at an original issue discount of 9.090909%, for gross proceeds of $220,000. The company also issued 85,000 restricted shares. The company has issued securities pursuant to exemption provided under Regulation D.