On May 23, 2017, Mr. Akio Ariura was appointed as the chief financial officer of Pura Naturals, Inc. in accordance with the terms of an offer letter executed as of May 23, 2017. Mr. Ariura's appointment will begin June 1, 2017. Mr. Ariura will replace Robert Doherty who served as the company's chief financial officer.

Mr. Doherty will continue to serve as the chief executive officer. Prior to the Effective Date, since July 2015 until February 2017, Mr. Ariura served as the chief financial officer of Spiral Toys, Inc. Effective May 23, 2017, the Pura Naturals board of directors appointed Daniel Kryger and Derek Duhame to the board of directors. Mr. Kryger has an impressive background with over 30 years of experience in financial and regulatory compliance with expertise in operations management, efficiency improvement, and strategic planning.

Primary responsibilities will be focused on managing Pura Naturals strategic relations. Mr. Duhame, President, is an empowering and team-inspiring leader with a history of building, training and mentoring high performing marketing campaigns and cross-functional teams. Derek has consistently performed at high levels and has increased market share, profitability, and sales productivity for organizations.