ProStar Holdings Inc. has announced the launch of its new eStore after a soft trial through December. The new eStore is designed to revolutionize the purchasing experience for ProStar's precision mapping solutions among both customers and distributors. Initial feedback and interest highlighted by unsolicited customer transactions have been promising.

The new e-commerce platform simplifies the acquisition of ProStar's precision mapping solutions through automated processes. Notably, the marginal cost for customers acquiring PointMan products through the eStore is nearly zero, significantly reducing customer acquisition costs and enabling the Company's salesforce to concentrate on larger opportunities. This ecommerce initiative underscores ProStar's strategic goal to dominate the market, as global construction, and infrastructure sectors transition to digitized workflows over the next decade.

The implementation of the new e-commerce store brings advantages to both customers and the sales organization. For customers, it provides convenience, accessibility, and streamlined purchasing processes. Simultaneously, for PointMan distributors, the eStore extends ProStar's marketing reach, enhances efficiency and scalability, and provides data-driven insights.