Primo Water Corporation

Primo Water Corporation is a pure-play water solutions provider that operates under a recurring revenue model in the large format water category. This business strategy is referred to as razor-razorblade. Its Razorblade offering includes Water Direct, Water Exchange, and Water Refill. Through its Water Direct business, it delivers sustainable hydration solutions direct to customers, whether at home or to businesses. Through its Water Exchange business, customers visit retail locations and purchase a pre-filled bottle of water. Once consumed, empty bottles are exchanged at its recycling center displays, which provide a ticket that offers a discount towards the purchase of a new bottle. Water Exchange is offered in over 17,500 retail locations. Through its Water Refill business, customers refill empty bottles at nearly 23,500 self-service drinking water stations. It offers water filtration units across North America. Its water solutions offer access to purified, spring and mineral water.