The downward path seems to continue toward GBp 39.15.

From a fundamental viewpoint, the group is in a complicated financial situation. The financial situation of the company is worrying with an important debt level. Analysts have recently downgraded their forecasts for earnings per share. This indicator is a precursor of a declining profitability and a worsening climate of investors' confidence.

Graphically, we can see that the stock is in a bearish trend with decreasing moving averages, which serve as slant resistance. The security is moving towards GBp 39.15 in weekly data, the next support area. The daily support has been breakdown giving one more argument for a continuation of the movement.

Investors could take a short position to target the GBp 39.15 support. A stop loss is placed at GBp 43.6.