Pollard Banknote Limited congratulates the Missouri Lottery ("the Lottery") on the success of its Frogger Scratchers® game which launched on February 26. Based on nine-week sales figures, this game--which features the legendary amphibian--outperformed the Lottery's other $5 games launched since 2021 by 21.9%. Moreover, Frogger hopped ahead to become the Lottery's best-selling $5 game launched in the past 12 months!

This is the Missouri Lottery's first launch of a ticket featuring the famed Frogger brand, available to lotteries exclusively from Pollard Banknote. Frogger treats players to the exciting action of the classic arcade game as they maneuver their frogs through traffic and across the river, with multiple ways to win up to $100,000. Designed and printed by Pollard Banknote in collaboration with the Lottery and under license from Konami Cross Media NY Inc., this beautiful ticket features the added visual and textural dimension of Pollard Banknote's Raised Gloss ink, which brings the water droplets on the ticket art vibrantly to life.

Frogger has made a splash since the 1981 release of the original arcade game, listed as one of TIME magazine's top 100 video games of all time, with a cultural presence that spans different media. From home console releases selling over 20 million copies, to Seinfeld's iconic "The Frogger" episode, to contemporary games for mobile and iOS devices, Frogger has bounded across the decades to become one of the most recognizable brands of all time. Its gripping gameplay translates perfectly to lottery tickets, making it a player favorite.

Frogger games have been launched 61 times by lotteries, including 27 successful relaunches, with first-time launches selling on average 33% better than comparable games in their first five weeks of sales. The Missouri Lottery and Pollard Banknote worked together to promote the game with comprehensive marketing support. Pollard Banknote produced a turnkey marketing campaign including a how-to-play video, an interactive play-for-fun Frogger game for members of the My Lottery® Players Club, Frogger merchandise, and eye-catching point-of-sale materials.

In addition to developing ads, retailer incentives, and social media campaigns, the Missouri Lottery energized players and retailers alike with over 200 on-site retailer promotions statewide. Lucky winners at these events received co-branded gear and Scratchers tickets.