PlaySide Studios Limited announced the launch of its third-party publishing division, PlaySide Publishing. The new division will be focussed on PC and Console and offer a full suite of publishing services for independent developers across the globe. Publishing involves taking a developed game and launching the game to market by performing such services as marketing and communications, game localisation, quality assurance, and release management.

It is common practice for a milestone-based investment to be paid by the publisher to the developer to complete the title prior to launch, and such investment and publishing services are provided in return for an agreed revenue share model between the publisher and the developer on sales of the title. PlaySide Publishing will be led by industry experts with proven track records of delivering success for some of the biggest brands in entertainment and AAA publishing. Harley Homewood joins as Global Head of Publishing, following almost eight years leading Business Development and Publishing at Team17.

Harley was responsible for driving performance for key launches such as Overcooked!, Hell Let Loose, The Escapists and Blasphemous. PlaySide has also appointed Michael McAlister as Global Head of Marketing & Communications (ex-Bethesda Softworks & Rockstar Games) and Jordan Cameron in the role of Global Senior Communications Manager (ex-Activision Blizzard) to lead the marketing and communications strategy and campaign execution, alongside premier regional agency partners.