Photocat expands its management team with a Chief Operating Officer (COO) and a Chief Business Officer (CBO) to strengthen the company's overall commercial, marketing and business development impact. So far, the focus has been on serving customers based on a simple go-to-market strategy and direct sales, but with the expansion of Photocat's technology base with documentation and power within photocatalytic dispersions adapted to the concrete, roof membrane and asphalt industries, more skills and resources are needed. As a natural next step, the company strengthen the top management team to support continued growth plans and to better match customers and their future needs.

As of 1stAug 2022, the management team will be expanded with Henrik Reichel Bartholdy (COO) and Jesper Elsgaard (CBO). Going forward, the day-to-day management team of Photocat will consist of the current CEO, Michael Humle and CTO, Henrik Jensen as well as the new COO and CBO.