Phison Electronics announced the launch of IMAGIN+, an upgraded platform offering R&D resource sharing and ASIC (Application-Specific Integrated Circuit) design services for NAND flash controllers, storage solutions, PMIC, and Redrivers/Retimers. The introduction of IMAGIN+ comes during the Embedded World Exhibition & Conference (March 14-16) in Nuremberg, a premier global event for the embedded community. Phison's rejuvenated platform, bolstered by more than two decades of research and development expertise, empowers global partners and customers to create not just ASIC chips and NAND flash storage solutions but also to participate in the growth of a thriving ecosystem of emerging technologies.

Phison understands that success in today's fast-paced market requires more than just providing NAND storage solutions; it requires the ability to influence and shape the industry through signal integrity and power management ICs, Compute Express Link and other value-added offerings. The newly renovated IMAGIN+ Platform reflects its capabilities in meeting the growing needs for data storage, transmission, and high-speed processing, driven by the rise of AI-powered business opportunities. The rise of ChatGPT, an AI chatbot, has ignited a massive interest in AI technology, underscoring the critical need for customized solutions for server applications and up-and-coming services that depend heavily on NAND storage and high-speed data transmission.

Phison's competitive advantages enable customers with tailored solutions optimized for their technology and experience. The refreshed IMAGIN+ Platform includes: PCIe Gen4.0 SSD solutions customized for space missions and satellite equipment, High-end PCIe SSD controllers and Gen5.0 Redriver/Retimer ICs, High-endurance SD memory cards for electronic medical equipment, Enterprise-grade PCIe Gen4.0 customized SSD platform, the X1 Series, for server and data center applications, CXL solutions for next-generation data center applications.