Deckers Outdoor Corporation has implemented a broad suite of Oracle Corporation's Retail Merchandising, Planning and Stores Solutions to centralize and improve operations as the company drives global Direct to Consumer (DTC) expansion across multiple brands and channels. The company is using the Oracle Retail platform to help streamline operations and, improve performance. The company's goal is to provide consumers with a seamless, consistent experience in stores and online.

The company is using the Oracle Retail platform to glean real-time insight into item and store sales, which helps the DTC team to forecast demand more accurately and to promote and allocate inventory accordingly. By centralizing merchandising, planning and store operations on a single, integrated platform, Deckers has a more complete view of global sales and the tools to localize assortments, pricing and promotions based on consumer preferences, groups of stores and regions. The company plans to integrate ecommerce operations with the merchandising and stores platform, equipping the business to continually optimize performance and improve the customer experience across all channels.