Nike to Open Nike & Jordan Basketball Experience Store in China
January 19, 2017
Share
Nike, Inc. has announced that it will open its basketball-focused door in China, the Nike & Jordan Basketball Experience Store, a 6,550sqft retail experience in Beijing's EC Mall, on January 21, 2017. Like the newly opened Nike Soho and Nike Miami, the remodeled store is designed to deliver the best of Nike's personalized services, from the Nike+ Basketball Trial Zone to product customization, creating a seamless link between Nike's digital and physical platforms. Its new Nike and Jordan Basketball Experience Store demonstrates Nike's commitment to the sport and culture of basketball in China, and how we're continuing to lead the future of sport retail, Dennis van Oossanen, Nike vice president of Greater China Direct to Consumer. This store offers some of the best Nike and Jordan performance and lifestyle basketball products, services and experiences in one location. The store's Nike+ Basketball Trial Zone, which first debuted at Nike Soho, spans nearly an entire half-court and features an adjustable hoop and digital video screen.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
