Principal to the collection was a McEnroe logo: a red swoosh and revolutionary "Mc" emblem backed by a black-and-blue checkerboard, which paid homage to the taxis of the star's hometown and evoked the bruising he often delivered opponents. Corresponding apparel also championed the athlete's divergence from conventional tennis attire. Black, blue and red separates from the McEnroe line, paired with the player's preferred shoe: the Nike Air Trainer 1, transported the player and sport's influence beyond the court.
Nike's brash approach to tennis design persisted even as McEnroe matured. In fact, thanks to the brand's new athlete, Andre Agassi, it evolved. Whereas McEnroe represented Nike's entrée ability to amplify performance and personality, Agassi grew to exemplify the brand's long-term commitment to its athletes' evolution, both physically and stylistically.
At the time Agassi signed with Nike, in 1986 at the age of 16, he personified brazen '80s culture. He had an authority-eschewing attitude and unabashed appearance typified by long hair, an earring and bright colors. After all, he'd grown up in Las Vegas. This same anti-country club sentiment was reflected in Agassi's aggressive baseline power game.
Instead of attempting to temper the athlete's arresting character and aesthetic, Nike amplified them, starting with the debut Agassi collection. The uncommon apparel featured nearly glowing fluorescent hues, patterns, stripes and denim. In a nod to the era's form-fitting attire - and Agassi's youth and athleticism - the collection also layered bright Lycra under regular shorts. Then there were the shoes: the Air Tech Challenge II in florescent orange with teal green details, a colorway deemed "Hot Lava." The overall look and Nike's valiant approach to tennis - bolstered by Agassi's wins - was widely lauded by the media and captured in the campaign that accompanied the shoe: "Irreverence. Justified."
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
