Simply Good: Maggi to offer tastier and healthier choices
May 30, 2017 at 08:09 am
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The iconic Maggi brand is on a mission to champion the goodness of home cooking, renewing its global product portfolio with ingredients that people are familiar with, like those they might find in their kitchen cupboard.
The goal is to transform the Maggi range globally by 2020, removing ingredients that consumers do not easily recognise and adding more of those that they do.
That means more vegetables and original flavours from vegetables, herbs and spices, grains and other nutrient-rich ingredients.
The move is part of the new Maggi 'Simply Good' initiative to inspire and offer tastier and healthier choices, in line with Nestlé's commitment to enable healthier and happier lives.
Maggi will also continue to lower salt in its range, with an average sodium reduction of 10% between now and 2020.
Micronutrient fortification is another commitment, with the goal to increase fortified servings to 120 billion per year by 2020, from 110 billion in 2015.
Along with changes to the products, Maggi Simply Good is also encouraging food habits that have a positive impact. Advice, recipes and local events will help people cook healthily on a budget and reduce food waste.
More information: Simply Good: Maggi to offer tastier and healthier choices (pdf, 279 Kb)
Nestlé SA published this content on 30 May 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 30 May 2017 07:09:17 UTC.
Original documenthttp://www.nestle.com/media/news/maggi-offers-tastier-healthier-choices
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Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).