Nestle S A : Purina boosts innovative sustainable home delivery in Chile
September 08, 2020 at 04:01 pm
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In Chile, Nestle Purina started a pilot for an innovative bulk delivery system for its Purina Dog Chow products.
In partnership with the Algramo Certified B company, a social company focusing on reusable packaging, Nestle Purina now offers a new shopping experience in which a mobile app and electric tricycles are at the core of the service.
The mobile app is easy to use: The pet owner simply selects one of two Purina Dog Chow products and chooses the time and day for delivery. One of three electric tricycles circulating in 8 communes of the Chilean capital Santiago will then deliver the pet food to the consumer's front door. The Algramo salesperson will help the consumer to select the desired quantity on the screen - and the product will be dispensed into a reusable and refillable container.
The containers are equipped with a chip connected to the digital platform and the consumer's individual account, enabling an efficient and reliable delivery and payment system.
Through this initiative, Nestle aims to reduce plastic packaging and promote the culture of shopping using reusable containers as a good sustainable practice. It is estimated that a consumer can save up to 10 grams of plastic per kilo purchased. On top of that, by using electric vehicles to distribute the pet food, greenhouse gas emissions will be reduced.
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).