Nestle S A : Florida baby picked as Gerber spokesbaby;' wins $25,000
June 29, 2021 at 08:24 pm
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WINTER PARK, Fla. (AP) — A four-month-old baby boy from Florida is the new “spokesbaby" for the Gerber baby food company.
Zane Kahin, of Winter Park, Florida, was chosen for the role, and given the title of Chief Growing Officer, after winning a baby photo contest sponsored by Gerber Products Company.
For winning, Zane’s family is getting $25,000, free Gerber products for up to a year and a $1,000 wardrobe provided by the company’s baby-clothes line. Zane also will be the company's chief taste tester when it comes to new baby food products, the company said in a news release.
The 11-year-old contest was started because the company receives countless photos from parents who say their babies resemble the original Gerber baby, Ann Turner Cook, whose drawing has been used on virtually all Gerber baby food for the past 90 years.
Zane “captivated the judging panel with his cheerful attitude, infectious giggles and playful smile that can light up any room," the company said.
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Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).