Nellymoser and NeoMedia Technologies, Inc. announced a solution that will allow a seamless migration from Microsoft Tag to other forms of mobile activations such as QR codes, watermarks, and image recognition (IR). Similar to QR codes, Microsoft Tag is a technology for triggering activations from traditional or digital media, including print. Since Tag is being discontinued by Microsoft, customers looking for new or alternative solutions to migrate their codes have a choice.

The joint solution by Nellymoser and NeoMedia presents brands, publishers, and agencies with options to migrate from Tag to a wide range of activation technologies such as QR, other 2D codes, or watermarks. The migrated content can be scanned with the free NeoReader(R) app or a branded companion app using a built-in universal scanner. Robust analytics and end-to-end client-specific options are some of the joint solution's benefits.

Incentive offers are in place until March 31, 2014.