My Food Bag Group Limited announced that Joanne (Jo) Mitchell has been appointed as My Food Bag's Chief Customer Officer, leading the company's Marketing and Customer Love teams. Jo joins My Food Bag with over 25 years' experience spanning all facets of marketing in both New Zealand and the United Kingdom. She has held senior marketing roles at Kraft Foods (in the UK), Charlie's Drinks, McDonald's Restaurants and, most recently, DB Heineken. Joanne will commence at My Food Bag in October 2021.