The initial consideration is £87m in cash with a further £14m deferred.
The company will look to “expand and deploy” the cashback platform’s capabilities into other group brands.
The acquisition is expected to be earnings accretive in 2022.
Quidco delivered revenue of £59.2m for the year ending
“We have experience of bringing complementary businesses into the Group and helping them thrive while sharing their capabilities more widely. Our growing stable of well-known and trusted consumer brands will provide households with an even more compelling savings offer.”
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