Molson Coors Beverage Company has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country's #1 chilled juice brand, Simply®. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Company, following a successful first year for Topo Chico®Hard Seltzer. This summer, Molson Coors will start by launching the Simply Spiked Lemonade variety pack, inspired by some of Simply®'s best-selling non-alcoholic products, including Strawberry Lemonade, Watermelon Lemonade, Blueberry Lemonade and, of course, Signature Lemonade.
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- Molson Coors Enters Exclusive Agreement with the Coca-Cola Company to Launch New Brand Inspired by Simply® Juices in the Alcohol Aisle