With 121,046 vehicles sold, total calendar year 2019 sales represented an increase of 2.5 percent over 2018. This performance marks the seventh consecutive year of annual sales increases for the brand, and the third-straight year of sales over 100,000 vehicles.
In
'Sales figures are obviously one key metric for any brand, and by that measure, 2019 was a year of great success and growth at MMNA,' said
News and Notes
2019 was
During 2019, MMNA completed the relocation of its
New additions to the MMNA senior leadership team include Vice President and General Counsel,
MMNA launched the boldly redesigned 2020 Outlander Sport, the first production example of Mitsubishi's new bold and dynamic design. It is a look to the future design direction of the brand.
MMNA welcomed 38 new dealerships to its North American network, continuing the expansion of the brand into important new markets.
MMNA introduced several important new corporate programs and initiatives this year, including:
Through the opening of Lewisville-Autoplex Mitsubishi, the company launched its global Visual Identity dealership redesign program intended to refine the retail experience at Mitsubishi stores across the
The launch of the all-new 'Small Batch, Big Impact' corporate social responsibility (CSR) program. The program allows MMNA and its dealer partners to offer a series of vehicle loans to small nonprofits and social benefit organizations to help support their local communities.
DECEMBER YTD
2019 2018 2019 2018
Mirage 1753 1748 26966 24316
Lancer1 0 0 0 3302
Outlander Sport 2496 2563 3644 39153
Outlander 3977 2647 37965 37652
Outlander PHEV 269 431 2810 4166
Eclipse Cross 1420 1597 19661 9485
Total 9915 8986 121046 118074
For more information on
Disclaimers
1. Vehicle production discontinued in 2018.
About
Through a network of approximately 350 dealer partners across
Located in
For more information on Mitsubishi vehicles, please contact the
# # #
For more information, please contact:
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com
Mobile: 714-296-1402
The Brand Amp
Scott@thebrandamp.com
Mobile: 949-378-8332
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