Q1 2023 Results Presentation

Milan, 24th May 2023

Audience & Advertising

MFE ITALIAN BUSINESS | Evolution of confidence index in Italy

Monthly evolution, consumers and business

120

110

100

90

80

70

60

50

Source: ISTAT

Consumers Business

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MFE ITALIAN BUSINESS | Good & Service Consumption in Italy

12M 2021 vs 2020

12M 2021 vs 2019

12M 2022 vs 2021

12M 2022 vs 2019

3M 2023 vs 2022

SERVICES: +12.6%

SERVICES: -22.1%

SERVICES: +16.0%

SERVICES: -10.8%

SERVICES: +6.6%

AVG: +8.3%

AVG: -7.4%

AVG: +4.2%

AVG: -4.1%

AVG: +1.7%

GOODS: +7.0%

GOODS: -0.9%

GOODS: +0.2%

GOODS: -1.1%

GOODS: +0.2%

65

45

25

5

-15

-35

-55

-75

services goods AVG

Source: CONFCOMMERCIO

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MFE ITALIAN BUSINESS | Analysis of the advertising market

TOTAL ADVERTISING MARKET Q1 2023 (% yoy)

29.4

11.9

8.1

3.5

0.5

1.3

Tot.Adv Mkt

TV

Radio

Digital

Print

OOH + GO TV

MFE ITALIAN BUSINESS Q1 2023 +0.4% yoy

Source: Ac Nielsen - Direct Mail excluded

TOTAL ADVERTISING REVENUES INDEX

108

108

106

103

100

100

100

100

96

95

Q1 2020

Q1 2021

Q1 2022

Q1 2023

TOT. MKT

MFE

TOT. MKT ex. MFE

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Disclaimer

MFE-MEDIAFOREUROPE NV published this content on 24 May 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 31 May 2023 07:57:24 UTC.