Mattel Announces New Curvy, Tall and Petite Barbies
January 29, 2016 at 03:47 pm
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Mattel announced new curvy, tall and petite Barbies Washington Barbie dolls are to come in three new body types - curvy, tall and petite. The new body types will be made available alongside the original design, as well as the range of 12 skin tones, 22 eye colours and two dozen hair styles announced last year. The new Barbie dolls will be available in Mattel's online shop as of January 28, 2016, with general market availability following in early 2016.
Mattel, Inc. is a global toy company and owner of catalogs of children's and family entertainment franchises. The Company's operating segments include North America, International and American Girl. The North America and International segments sell products across its categories, although some products are developed and adapted for particular international markets. The American Girl segment is a direct marketer, retailer, and children's publisher. Its product categories include Dolls; Infant, Toddler, and Preschool; Vehicles, and Action Figures, Building Sets, Games, and Other. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, and MEGA, as well as other intellectual properties that it owns or licenses in partnership with global entertainment companies. Its offerings include film and television content, gaming and digital experiences, music, and live events. Its products are available in more than 150 countries.
MATTEL, INC. 
