MasterCraft Boat Company Launches Digital Boat Show Experience to Connect with Consumers Amidst Dynamic Boat Show Season
January 18, 2021 at 09:05 pm
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MasterCraft Boat Company announced the launch of a fully digital, immersive experience aimed at engaging with consumers in this dynamic boat show season. This digital platform, named the MasterCraft Experience Digital Boat Show, bridges the gap between consumers seeking a safe, flexible avenue to research the MasterCraft brand and its award-winning line-up, and its dealer partners looking to connect with consumers as the season quickly approaches. The 360-degree environment is stocked-full of new content including behind-the-scenes videos of the MasterCraft headquarters, exclusive model walkthrough videos and detailed brand and model information to ensure inspired and informed decisions for the boat-buying process. The MasterCraft Experience Digital Boat Show will introduce the newest innovations onboard MasterCraft’s model year 2021 NXT, XT, X, XStar and ProStar models and give visitors everything they need to experience the MasterCraft difference from anywhere at any time. In addition to a never-before-seen construction process video from MasterCraft, on the platform will be a detailed video detailing MasterCraft’s exclusive engine partner, Ilmor Engines, which showcases Ilmor’s racing pedigree and inspiration behind the most responsive, robust and reliable engines in the towboat industry. Customers will have access to a self-guided tour, view specifications on models, request a brochure and connect directly with dealers across the world and a factory spokesperson while inside the online portal. MasterCraft Boat Holdings, Inc. will roll out similar online experiences for its remaining brands—Crest Pontoon, NauticStar Boats and Aviara Boats—in the coming weeks. The MasterCraft Experience Digital Boat Show can be accessed on any device at zero cost to consumers at experiencemastercraft.com.
MasterCraft Boat Holdings, Inc. is a designer, manufacturer and marketer of recreational powerboats through its three brands, MasterCraft, Crest and Aviara. It designs, manufactures and sells premium recreational inboard ski/wake, outboard and sterndrive boats. In addition, it offers various accessories, including trailers and aftermarket parts. The Companyâs segments include MasterCraft, Crest and Aviara. MasterCraft segment consists of its MasterCraft brand, which manufactures premium ski/wake boats. The MasterCraft participates in a category within the powerboat industry by producing the industryâs premier competitive water ski, wakeboarding, and wake surfing performance boats. Crest segment consists of its Crest brand, which manufactures pontoon boats. Aviara segment consists of its Aviara brand, which manufactures luxury day boats. Aviara is a de novo brand, developed in-house, and focused on serving the luxury recreational day boat category of the powerboat industry.