MBWS (Marie Brizard Wine and Spirit) and Sazerac today announced 'a new strategic step' in their partnership in France, involving the exclusive distribution by MBWS of Sazerac's portfolio of premium brands.

This portfolio includes, among others, such iconic names as the Buffalo Trace, Eagle Rare, W. L. Weller, Sazerac Rye, 1792, E.H. Taylor Jr, George T Stagg and Pappy Van Winkle, as well as the Sazerac de Forge cognac brand, the Jung and Wulff rum brand and Peychaud's cocktail bitters.

The integration of these additional brands with those already in distribution will enable MBWS to expand its presence in buoyant and fast-growing segments such as bourbon, rum and the mixology trend.

This partnership, which will begin on January 1, 2024, reinforces a long-standing collaboration between the two groups, as is the case in the US market.


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