Zola and Macy's, America's store for life, launched a wedding registry partnership. Engaged couples can now register for over 2,000 of Macy's private brand and exclusive gifts across bedding, bath, tabletop, and home, directly on Zola. The integration of Macy's most popular brands into Zola's expansive assortment of 100,000+ gifts, gift cards and cash funds will make it easier than ever for couples to register for everything all in one place, all on Zola. With this collaboration, Zola is now the only other place where couples can add a curated assortment of Macy's popular private brands and exclusive product to their registry. Couples can take advantage of Zola's registry benefits, including free shipping, a 5-star mobile app, and integration with all of Zola's free wedding websites, while shopping for Macy's most-wanted gifts, including bedding, towels, dinnerware, serveware, barware, and much more. The technology developed as part of this partnership allows Macy's to fulfill the orders placed directly on Zola.