While a good majority of consumers under 40 likely don't remember perusing the aisles of the famous Toys R Us stores, older shoppers who relied on the toy retailer are likely happy to hear it's coming back thanks to a partnership with Macy's.
The toy seller will have a store presence in every U.S. Macy's store within the next couple of months, according to a CNN report, with the store areas ranging from 1,000 square feet in small Macy's locations to 10,000 square feet in others, such as the Macy's in Atlanta, Los Angeles, New York City, Houston, Honolulu and San Francisco.
The Toys R Us stores should be opening at the end of July. Its products will also be sold on Macy's e-commerce site and its own site, ToysRUs.com.
Macy's, Inc. is an omni-channel retail company. The Company operates stores, websites and mobile applications under three brands, Macy's, Bloomingdale's and Bluemercury, which sell a range of merchandise, including apparel and accessories (men's, women's and kids'), cosmetics, home furnishings and other consumer goods. The Company has stores in 43 states, the District of Columbia, Puerto Rico and Guam. Its operations are conducted through Macy's, Macy's Backstage, Macy's small format, Bloomingdale's, Bloomingdale's The Outlet, Bloomie's, and Bluemercury. In addition, Bloomingdale's in Dubai, United Arab Emirates and Al Zahra, Kuwait are operated under a license agreement with Al Tayer Insignia. The principal private label brands offered by the Company include Alfani, And Now This, Aqua, Bar III, Belgique, Cerulean 6, Charter Club, Club Room, Epic Threads, Family PJ's, first impressions, Giani Bernini, Holiday Lane, Home Design, Hotel Collection, Hudson Park, Ideology, and others.