The Madison Square Garden Company and Lyft announced a marketing partnership, naming Lyft as the Official Rideshare Partner of Madison Square Garden. The agreement provides Lyft with premier brand integration and exposure across Madison Square Garden's unrivaled set of assets, including digital platforms, venue signage and presence in Madison Square Garden as well as discounts for new and existing Lyft users. Lyft will enjoy significant brand exposure at The Garden during Knicks and Rangers games, as well as throughout the entry points into Madison Square Garden.

This includes in-arena LED signage, IPTV inside the Arena, featured messaging on MSG's GardenVision and promotional spots on Madison Square Garden's iconic 7th Avenue marquee.