LVMH Moët Hennessy Vuitton : November 20, 2017 Marc Newson reinterprets iconic Hennessy X.O cognac decanter

With his contemporary take on the decanter, Marc Newson joins an impressive list of talented designers who have shared their perspective of the celebrated cognac, including Arik Levy and Tom Dixon. Emphasizing transparency, his design magnifies the intense amber hue and sensorial qualities of the blend. Marc Newson has updated the traditional motifs of grapes and leaves with straight lines, echoing the furrows dug in vineyards, the starting point for crafting cognac. Bold, modern and refined, the design 'emphasizes the strength of the decanter's shape, highlighting both the bottle and the contents,' he says.