BURBANK, Calif. - Loop Media, Inc. ('Loop Media' or 'our' or the 'Company') (NYSE American: LPTV), a leading multichannel streaming CTV platform that provides curated music videos, sports, news, premium entertainment channels and digital signage for businesses, reports financial and operating results for its 2024 fiscal second quarter ended March 31, 2024.

2024 Fiscal Second Quarter (March 31, 2024) Financial Results

Summary Fiscal Q2 2024 vs. Fiscal Q2 2023

Revenue in Q2 was $4.0 million, compared to $5.4 million.

Net loss was $(7.6) million or $(0.11) per share, compared to a loss of $(9.8) million or $(0.17).

Adjusted EBITDA (a non-GAAP financial measure defined below) was $(4.5) million, compared to $(5.6) million.

Gross profit was $0.42 million, compared to $1.6 million.

Gross margin was 10.4%, compared to 29.4%.

As of March 31, 2024, we had 32,658 QAUs operating on the Company's O&O Platform, compared to 32,734 QAUs as of March 31, 2023.

As of March 31, 2024, we had approximately 50,000 screens across the Company's Partner Platforms, compared to approximately 24,000 as of March 31, 2023.

In the 2024 fiscal second quarter, revenue decreased approximately 26% to $4.0 million compared to $5.4 million for the same period in fiscal 2023. This decrease was primarily driven by a challenging ad market environment in the second quarter of fiscal year 2024. This was exacerbated by one of the largest ad demand participants changing their terms of business with ad publishers, which resulted in a material negative impact on the Company's ad demand partner revenue.

Gross profit in the 2024 fiscal second quarter was $0.42 million compared to $1.6 million for the same period in fiscal 2023. Gross margin was 10.4% in the 2024 fiscal second quarter compared to 29.4% for the same period in fiscal 2023. The decrease in margin rate was primarily driven by decreased revenue.

Total sales, general, and administrative ('SG&A') expenses (excluding stock-based compensation, depreciation and amortization, impairment of goodwill and intangible assets, and restructuring costs) in the 2024 fiscal second quarter were $5.7 million compared to $7.8 million for the same period in fiscal 2023. The decrease was primarily due to reductions, period on period, in marketing costs, professional and administration fees, headcount, sales commissions and stock compensation.

Net loss in the 2024 fiscal second quarter was $(7.6) million or $(0.11) per share, compared to a net loss of $(9.8) million or $(0.17) per share for the same period in fiscal 2023.

Adjusted EBITDA in the 2024 fiscal second quarter was $(4.5) million compared to $(5.6) million for the same period in fiscal 2023.

On March 31, 2024, cash and cash equivalents were $2.2 million compared to $3.8 million on December 31, 2023. The decrease was primarily driven by decreased revenue. As of March 31, 2024, the Company had total net debt of $6.0 million compared to $7.1 million as of December 31, 2023, a 15% decrease.

For the 2024 fiscal second quarter, we had approximately 83,000 active Loop Players and Partner Screens across the Loop Platform, which includes 32,658 quarterly active Loop Players, or QAUs across the Company's O&O Platform, a decrease of 0.23% (or 76 QAUs) over the 32,734 QAUs for the 2023 fiscal second quarter and a decrease of 1,125 over the 33,783 QAUs for the fiscal 2024 first quarter, and approximately 50,000 Partner Screens across its Partner Platforms at the end of the 2024 fiscal second quarter, an increase of 108% (or approximately 26,000) over approximately 24,000 Partner Screens at the end of the 2023 fiscal second quarter, and an increase of approximately 7,000 Partner Screens over approximately 43,000 Partner Screens announced for the 2024 fiscal first quarter.

Operational and Cost-Cutting Review

The Company's Executive Chairman and members of the senior management team recently conducted an operational and cost-cutting review across the Company, which it believes will provide the framework to making Loop Media more competitive in the CTV for business/DOOH industry and will accelerate its potential path to break even and operating profitability. As a result of this review, Loop has, since March 31, 2024:

implemented leadership changes, including appointment of a new CEO.

laid off or furloughed nine full time employees, with additional furloughs and terminations being considered in the near term;

implemented temporary salary reductions, including an additional 20% salary reduction by the senior executive team, in addition to the 20% temporary salary reduction by the executive team in October 2023 (the leadership changes, laid off and furloughed employees, and latest salary reductions are expected to result in an annual aggregate cash payroll reduction of approximately $2 million);

reviewed existing third-party vendor products and services with a view to eliminating approximately $750,000 in existing ongoing yearly costs and expenses beginning in the first quarter of fiscal year 2025;

eliminated the Company's 'Loop Rewards' monthly incentive payments to venue operators for maintaining target hours of activation for Loop Players, eliminating one of the most significant expenses contributing to sales, general and administrative expenses. The Loop Rewards program incurred costs of $3.0 million for Loop Media's fiscal year 2023 and $0.41 million for its first quarter of fiscal year 2024;

initiatied discussions with certain of its third-party content providers and other licensors, with a view to restructuring existing or new license agreements, and eliminating certain fixed fee content licenses, to more closely align payments to content licensors with related content revenue;

continued to develop and promote lower cost channels to reduce or eliminate third party content license fees, where possible;

initiatied discussions with one of its significant Loop Player affiliate distribution partners with a view to better incentivize them to increase distribution and activation of its Loop Players across their marketing network;

planned the introduction of a two-tier music video service offering, which will include a 'Basic tier' consisting of fewer than ten music video channels provided under a free ad-based service and a 'premium tier' of the full library of curated music video channels provided under a subscription service; and

explored and continue to explore potential strategic alternatives to maximize shareholder value, as well as evaluated and continue to evaluate potential financing opportunities.

These cost-cutting measures are expected to result in material reductions in cost of goods sold and selling general and administrative expenses if and when they are implemented. As the above initiatives and changes take effect, we expect to see improved margins for the Company's business. There can be no assurances that the Company will be able to effect all changes that we have identified or that any such changes will achieve the desired results.

Jon Niermann, former CEO and Co-Founder, stated, 'On March 18, 2024, we announced significant changes to the Company's business model and strategies including changes in its management team leadership, as well as a complete review of all of its business channels with the goal of improving revenue to accelerate the Company's path to break-even and operating profitability. As part of those changes, after co-founding the Company and serving as its CEO for the first 10 years, I have stepped down as CEO to focus my time and attention on revenue generation and other outward-facing areas. Along with other organizational changes affecting several parts of the Company, Loop Media also announced the departure of its Chief Revenue Officer and its Chief Operating Officer, both of whom have since exited the Company.

Justis Kao, CEO, stated, 'Since my recent appointment as CEO, I have focused my attention on those areas of the business where we can look to increase revenues, leverage the Company's fixed and variable expenses and improve profitability. Certain of the changes referred to by Jon and that are outlined in Loop Media's 10-Q periodic report for the period ended March 31, 2024, should move the Company further along that path. I look forward to sharing with you in the future more of the actions that will be undertaken by the Company in an effort to achieve the Company's objectives.'

Conference Call

The Company will conduct a conference call today, May 3, 2024, at 5:00 p.m. to discuss its financial and operating results for its 2024 fiscal second quarter ended March 31, 2024.

Loop Media's management will host the conference call.

Date: May 3, 2024

Time: 5:00 p.m. Eastern Time

Participant registration link: Q2 Link

Below are the details for those participants who would like to dial in.

Conference ID: 3912503

Participant Toll-Free Dial-In Number: 1(800) 715-9871

Participant International Dial-In Number: 1(646) 307-1963

The conference call will also be available for replay on the investor relations section of the Company's website at ir.loop.tv

About Loop Media, Inc.

Loop Media, Inc. ('Loop') (NYSE American: LPTV) is a leading connected television (CTV) / streaming / digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player.

Loop TV's digital video content is streamed to millions of viewers in CTV / streaming / digital out of home locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, among many other venues in the United States, Canada, Australia and New Zealand.

Loop TV is fueled by one of the largest and most important premium short-form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media's non-music channels cover a wide variety of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media's streaming services generate revenue from programmatic and direct advertising, and subscriptions.

To learn more about Loop Media products and applications, please visit us online at Loop.tv

Follow us on social:

Instagram: @loopforbusiness

X (Twitter): @loopforbusiness

LinkedIn: https://www.linkedin.com/company/loopforbusiness/

Safe Harbor Statement and Disclaimer

This news release includes 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media's expected performance, ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media's ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give Loop Media's current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including 'will,' 'may,' 'expects,' 'projects,' 'anticipates,' 'plans,' 'believes,' 'estimate,' 'should,' and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media's Securities and Exchange Commission filings are available at www.sec.gov.

Non-GAAP Measures

Loop Media uses non-GAAP financial measures, including adjusted EBITDA and quarterly active units or QAUs, as supplemental measures of the performance of the Company's business. Use of these financial measures has limitations, and you should not consider them in isolation or use them as substitutes for analysis of Loop Media's financial results under generally accepted accounting principles in the United States of America ('U.S. GAAP'). The tables below provide a reconciliation of adjusted EBITDA to the most nearly comparable measure under U.S. GAAP.

The Company defines an 'active unit' as (i) an ad-supported Loop Player (or DOOH location using Loop Media's ad-supported service through its 'Loop for Business' application or using a DOOH venue-owned computer screening the Company's content) that is online, playing content, and has checked into the Loop analytics system at least once in the 90-day period or (ii) a DOOH location customer using the Company's paid subscription service at any time during the 90-day period. The Company uses quarterly active units, or 'QAUs,' to refer to the number of such active units during such period.

Contact:

Investor

ir@loop.tv

Press

Jon Lindsay Phillips

loop@phillcomm.global

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