Under the terms of this partnership, EA will be the sole provider of LiveRamp’s suite of products and services in
Businesses are investing a lot in data, analytics, and AI. Still, the number one C-Suite ask is, “Where are we seeing the return on investment?” In answer, the EA and
1. Data Collaboration: Brands need to leverage their first-party data for maximum customer insights and combine their data with first-party data of industry partners, platforms, and publishers. LiveRamp’s cloud-first platform powers next-generation data collaboration across the widest range of use cases–within organizations, between brands, and across a global network of premier partners. With connectivity to global and Canadian-specific platforms, clients can safely activate their data and enrich their audiences. LiveRamp’s platform, combined with the data, analytics layers and governance processes that EA has already built, results in the safest and most rigorous data blending available in
Integration with the
2. Identity Resolution: Understanding, reaching, and engaging customers has to happen across all channels (online and off), across multiple screens, in the open web, and within the walled gardens. To do that, marketers need a post-cookie identity resolution engine that is constantly in line with the changing Canadian privacy landscape. Combining EA’s processes guided by its ISO Privacy by Design certification with LiveRamp’s identity technology, the consolidation of client data from various internal sources into a person-based, stable pseudonymous identifier creates a single client identity graph. This can be done locally or in the cloud depending on the data owner’s governance policies. This allows organizations to break down internal data silos and fully leverage their first-party data. LiveRamp’s durable, privacy-centric identifier, RampID, can also be used to connect to the digital ecosystem for improved campaign targeting, activation and measurement without relying on dying signals like third-party cookies. The EA/
3. Best Analytics Methods: Evaluating, cleaning, and enhancing messy data often slows down internal and external collaboration and activation projects. For over 20 years, EA’s data scientists have been cleaning and optimizing customer data. The workflows, algorithms and reports used by hundreds of clients will now be accessible with the vast array of analytical tools and reports
4. Addressability at Scale: The largest possible pool of audience IDs is essential to activate against the largest addressable audience and reliably measure outcomes across screens. The LiveRamp Authenticated Traffic Solution – free to publishers and easy to integrate – will rapidly increase addressable audiences for Canada. The Authenticated Traffic Solution provides a privacy-centric, personal data authentication solution built to align with evolving global privacy regulations. Ideally suited for Canada, the Authenticated Traffic Solution embodies the principles that are the foundation of Canada’s new draft legislation, some new provincial laws and adheres to the standards Canadians expect. The Authenticated Traffic Solution establishes scaled identity for addressable audiences without third-party cookies through trusted, transparent first-party authentications with consumers. By authenticating their inventory, publishers can offer better targeting and results for brands while increasing inventory recognition and improving yield. The Authenticated Traffic Solution is interoperable with other high-quality identifiers such as UnifiedID2.0. and Google PAIR.
“LiveRamp’s products and services are the perfect complement to EA’s existing data, analytics, and marketing collaboration services in Canada,” says
Vihan Sharma, Chief Revenue Officer of
For additional information on the Environics Analytics partnership with
About Environics Analytics
Environics Analytics (EA) is the premier marketing and analytical services company in
Learn more at environicsanalytics.com
Contact:
EVP and Chief Strategy Officer
Evan.Wood@environicsanalytics.com
Source: Environics Analytics
2024 GlobeNewswire, Inc., source