Life360 Appoints Carrie Cronkey as Its Chief Marketing Officer
September 28, 2021 at 02:00 pm
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Life360 announced marketing leader Carrie Cronkey as its first-ever chief marketing officer. As Life360’s CMO, Cronkey will focus on ramping up the company’s overall product marketing strategy in addition to sharpening and amplifying the brand story. Cronkey’s CMO hire comes on the heels of a milestone quarter for the company -- surpassing one million paying members, crossing a valuation of $1 billion, and deepening its foothold in the family safety space through its acquisition of Jiobit to offer protection for children under ten, small pets, and seniors. Throughout her career, Cronkey has passionately told stories about consumer subscription companies that she relates to as a mom and as an executive. Prior to joining Life360, she served as CMO of the leading family care platform, Care.com, where she oversaw all marketing functions across the organization and led the company through its latest rebrand campaign, Care for All You Love. After her first consumer technology role at Yahoo, Cronkey held marketing leadership positions with personal finance platform Mint.com through its acquisition with Intuit, and with parenthood e-commerce platform, Citrus Lane.
Life360, Inc. is a provider of technology platform used to locate the people, pets and things that matter to families. The Company has a category at the intersection of family, technology, and safety to help keep families connected and safe. Its products include Life360 Subscription Offerings, Life360 Platform, Tile Product Line, Tile Subscription Offerings, Jiobit Product Line and Jiobit Subscription Offerings. The Life360 mobile application operates under a freemium model where its core offering is available to users. In addition, three paid membership subscription options are available for users looking for a variety of features, such as additional safety features for the everyday family: Life360 Silver, Life360 Gold, and Life360 Platinum, which offer users a comprehensive suite of premium safety services. It offers four key product features that combined make up the Life360 Platform: location coordination and safety, driving safety, digital safety, and emergency assistance.
LIFE360, INC. 
