LG Takes Aim at Audio Visual Market by
Integrating
3D Sound and Smart TV Technologies into HTS
SEOUL, Jan. 4, 2012 -- LG Electronics is introducing
four new home theater systems at this year's Consumer
Electronics Show (CES) equipped with LG's latest 3D sound
technology. By combining its 3D Home Theater Systems with
the company's popular CINEMA 3D Smart TVs, LG aims to
solidify its position as the leader in 3D home
entertainment.
The synergy between LG's CINEMA 3D Smart TV and
CINEMA 3D SOUND HOME THEATER products will be apparent in
retail outlets, where they will be displayed paired
together. Of the four new 3D SOUND HOME THEATER models
scheduled for launch during the first half of 2012, the
BH9420PW will be the first to be unveiled at CES
2012.
"Whether it's TVs or audio systems, LG continues to
offer the most immersive 3D home entertainment experience
possible," said Havis Kwon, President and CEO of LG Home
Entertainment Company. "Our CINEMA 3D Smart TVs will now be
accompanied by a wider variety of CINEMA 3D SOUND HOME
THEATER products that offer consumers a complete 3D
experience and further strengthen LG's leadership in
3D."
The BH9420PW incorporates LG's very own 3D Sound
Zooming technology, which constantly synchronizes sound
output with the location and movement of the on-screen 3D
images on a CINEMA 3D Smart TV. In turn, 3D Sound Zooming
plunges the viewer into the middle of the action, as the
events that unfold on their 3D TVs immerse and surround the
viewers as both images and sound in real 3D. 3D Sound
Zooming is capable of generating variety of depth in sound
based on a complex algorithm that analyzes the varying
depth of numerous on-screen objects displayed on the 3D
TV.
Such immersive 3D sound quality is enhanced further
by the BH9420PW's 9.1 speaker system, which adds four
Upright 3D Speakers to the 5.1 channels of a conventional
home theater system. The four Upright 3D Speakers pump
sound upward, ensuring that the vertical space is
completely filled with sound. Meanwhile, a 360º Reflector
inside each of the Upright 3D Speakers reflects sound in
all directions, creating acoustics as rich as those in a
concert hall.
Moreover, by applying LG's unique 3D effect DSP
algorithm, the Sound Field Expansion technology further
expands the horizontal sound field, and works in harmony
with the Upright 3D Speakers to create a truly immersive,
360º sound experience. Additionally, the audio "sweet spot"
is further extended so viewers always feel as if they are
right in the middle of the action, regardless of their
location in a living room.
In order to provide viewers with a wide range of 3D
experiences, the BH9420PW is equipped with a Smart TV
function. In turn, any ordinary 3D TV can have access to
LG's Smart TV ecosystem, which is composed of a growing
variety and quantity of 3D content through various premium
content services and apps, such as LG's 3D Zone.
The BH9420PW will hit stores in March 2012.
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