The following discussion should be read in conjunction with our financial statements, including the notes thereto, appearing elsewhere in this Annual Report. The discussions of results, causes and trends should not be construed to imply any conclusion that these results or trends will necessarily continue into the future.

We were initially formed as AP Event, Inc., ("APEI") a Nevada corporation on October 16, 2014. APEI was originally in the business of travel agency to provide individual and group leisure tours to music festivals, and concerts combined with local excursions. On March 21, 2017 LB Media Group, LLC ("LB Media") acquired eighty percent (80%) of the outstanding common stock of APEI. On March 23, 2017, APEI consummated an Agreement and Plan Merger ("Merger") with LB Media and LB Acquisition Corp., a wholly owned subsidiary of APEI, whereby LB Acquisition was merged with and into LB Media Group, LLC. Simultaneously with the Merger, of APEI accepted subscriptions in a private placement ("Private Offering") of our common stock. As a result of the Merger, LB Media became a wholly owned subsidiary of the Registrant and following the consummation of the Merger and giving effect to the securities sold in the Private Offering, the members of LB Media beneficially own approximately fifty-five percent (55%) of our issued and outstanding common stock.






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On March 24, 2017, we amended our Articles of Incorporation (the "Amendment") to (i) change our name to LeafBuyer Technologies, Inc., (ii) to increase the number of our authorized shares of capital stock from 75,000,000 to 160,000,000 shares of which 150,000,000 shares were designated common stock, par value $0.001 per share and 10,000,000 shares were designated "blank check" preferred stock, par value $0.001 per share and (iii) to effect a forward split such that 9.25 shares of our common stock were issued for every 1 share of our common stock issued and outstanding immediately prior to the Amendment (the "Split").

On April 19, 2018, we entered into a Standby Equity Distribution Agreement (the "SEDA") with YA II PN Ltd. ("YA Investor"), a Cayman Island exempt limited partnership and an affiliate of Yorkville Advisors Global, LLC, whereby we sold, and the YA Investor purchased, 869,565 shares of our common stock for one million dollars ($1,000,000). Additionally, under the SEDA we may sell to the YA Investor up to $5,000,000 of shares of our common stock over a two-year commitment period. Under the terms of the SEDA, we may, from time to time, in our discretion, sell newly issued shares of our common stock to the YA Investor at a discount to market of 8% of the lowest daily volume weighted average price during the relevant pricing period. We are obligated to register the initial shares, the Commitment Shares (as defined below), and the shares of common stock issuable under the SEDA pursuant to a registration statement under the Securities Act.

During October and November 2018, we used the SEDA to receive $1,045,000. We issued 1,116,738 shares of our common stock which were valued at fair market at the date issued.

On November 6, 2018, we acquired a customer facing software ("Loyalty Software") through a Stock Purchase Agreement, in which we acquired all the issued and outstanding capital stock of Greenlight Technologies, Inc. ("GTI") from its shareholders. At the time of the transaction, there were no employees working for GTI, no systems and no assets, other than the Loyalty Software. GTI's legal entity was dissolved in the transaction and the Loyalty Software was assumed by us. Management determined that the purchase of GTI did not constitute a business purchase and recorded the transaction as a purchase of software. The consideration for the Loyalty Software was 2,916,667 shares of our common stock, par value $0.001 per share and cash of approximately $450,000. Total value of the Loyalty Software was estimated at approximately $3,010,000. During the year ended June 30, 2020 an additional 366,667 of our shares of common stock (for a value of $262,500) was issued to shareholders of GTI as final settlement of the purchase agreement.

We issued 30,299,998 shares of common stock for the private placement and the issuance of Series C Warrants. We received approximately $4,060,000, net of the placement fees, legal and other expenses incurred for the placement of the shares. The Investors received Series A Warrants to allow the Investors to purchase an aggregate of 28,072,364 shares of our common stock, and Series B Warrants to allow the Investors to purchase an aggregate of 7,018,091 shares of common stock at a purchase price of $0.1603 per common stock share.

The Company has 700,000,000 shares of common stock authorized with a par value of $0.001 per share as of December 31, 2021. On August 13, 2021 the Company filed Articles of Amendment to Amended and Restated Articles of Incorporation with the State of Nevada increasing the number of common shares from 150,000,000 to 700,000,000.

In addition, the Company has 10,000,000 preferred stock authorized with a par value of $0.001 per share as of September 30, 2021.

Effective October 13, 2021, the Company executed and filed with the State of Nevada a Certificate of Designation of Preferred Stock of the Corporation fixing the designations, power, preferences, and rights of the shares. The total of 324,325 shares of preferred stock series A with a par value of $0.001 per share, of the Corporation are herby designated as Series A Super Voting Preferred Stock. These shares are not entitled to receive dividends and shall not be entitled to any liquidation preference. Further the holders shall have no conversion rights and the holders shall have the right to vote in an amount equal to 600 votes per share of Series A Preferred Stock.

Our equity incentive plan was amended and restated by our Board of Directors in April 2020 to increase the number of options available from 10,000,000 to 25,000,000.






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Business Overview



Our wholly owned subsidiary, LB Media Group, LLC has evolved and grown from a listing website to a comprehensive marketing technology platform. Our clients, medical and recreational dispensaries, in legalized cannabis states, along with cannabis product companies subscribe to our technology platform to assist in new customer acquisition. We provide retention tools to those companies that include texting/loyalty and ordering ahead technology.

The Leafbuyer Technology Platform reaches millions of cannabis consumers every month through its web-based platform, loyalty platform and smart application technology. Our website's sophisticated vendor dashboard allows our clients to update their menus, deals and create real-time messages to communicate with consumers 24/7/365. The platform also provides a robust reporting feature to track the vendors' return on investment. With the increased popularity of Leafbuyer texting/loyalty program, clients can communicate through SMS, MMS as well as push notifications within a custom branded application. Our website, Leafbuyer.com, and its progressive web application, hosts a robust search algorithm like popular travel or hotel sites, where our clients' customers can search the database for appealing offers. They can also search through thousands of menu items and products, create a profile, sign up to receive deal alerts and place online orders for pick up or delivery. In November of 2020 Leafbuyer Technologies Inc. completed a customizable white label application for the dispensary clients. Consumers can search, shop, earn rewards, place orders, and communicate with their favorite stores all in one convenient application. The application can also be completely branded for the dispensary and allows for 24/7 communication with their patrons.

We continue an aggressive push into all legal cannabis states. Increasing our marketing and sales presence in new markets is a primary objective. Along with this expansion, we continue to develop innovative technologies that will serve cannabis dispensaries and product companies in attracting and retaining consumers.

Leafbuyer operates in a rapidly evolving and highly regulated industry that, as has been estimated by grandviewresearch.com, to exceed $70 billion in revenue by the year 2028. Our founders and our Board of Directors have been, and will continue to be, aggressive in pursuing long-term opportunities.






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We plan to grow organically through the aggressive deployment of sales and marketing resources into legal cannabis states. We understand that to obtain a significant market share we may need to look for acquisitions for a sizable portion of that growth. However, there can be no assurance that we will be able to locate and acquire such opportunities or that they will be on terms that are favorable to us.

The accompanying financial statements have been prepared assuming that we will continue as a going concern. As discussed in Note 1 of the financial statements, we have suffered recurring losses from operations and have a significant accumulated deficit. These factors raise substantial doubt about our ability to continue as a going concern. Management's plans regarding these matters are also described in Note 1. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Results of Operations for the years ended June 30, 2022, versus June 30, 2021





The following table summarizes the results of operations for the years ended
June 30, 2022, and 2021:



                             Year Ended          Year Ended
                            June 30, 2022       June 30, 2021       $ Change        % Change

Revenue                    $     3,807,053     $     2,666,829       1,140,224             43 %
Cost of revenue                  2,713,676           1,943,683         769,994             40 %
Gross profit                     1,093,377             723,147         370,231             51 %

Operating expenses:
Selling expenses                   774,468             864,196         (89,728 )          (10 %)
General and
administrative                   1,923,845           2,190,441        (266,596 )          (35 %)
Total operating expenses         2,698,313           3,054,637        (356,324 )          (12 %)

Loss from operations            (1,604,936 )        (2,331,490 )       726,554             31 %

Gain (loss) on
derivative liability             2,208,469          (2,825,661 )     5,034,130            178 %
Other income/(expense)             352,162             127,771         224,391             65 %
Net (loss) Profit          $       955,695     $    (5,029,380 )     5,985,075            119 %





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Revenues


During the year ended June 30, 2022, we generated $3,807,053 of revenues, compared to revenues of $2,666,829 during the year ended June 30, 2021. The increase was primarily due to the increase in text services which is up 40% over the prior year.





Gross Profit


Gross profit increased to $1,093,377 for the period ended June 30, 2022, which was an increase of $370,231 over the same period last year of June 30, 2021. Gross profit as a percentage of revenue increased from 27% to 29% for the period ended June 30, 2022 over June 30, 2021 because of the increased text services.





Expenses


During the year ended June 30, 2022, we incurred total operating expenses of $2,698,313, including $1,923,845 in general and administrative expenses, and $774,468 in selling expenses. During the year ended June 30, 2021, we incurred total operating expenses of $3,054,637, including $2,190,441 in general and administrative expenses, and $864,196 in selling expenses. The decrease of $356,324 or 12% was primarily due to less payroll expense and stock based compensation expense. We have increased sales automating and enhanced the technology platform for significant cost savings. Management expects the general and administrative expenses to continue to decrease as management focuses on getting current operations to positive cash flow.

We did not properly record a derivative liability related to the 55% conversion feature in the Series A preferred stock in prior periods. We corrected this error by recording a liability and charging this amount against retained earnings as of June 30, 2019. Each period thereafter we are required to perform a mark to market adjustment to the derivative liability. During the period ended June 30, 2022 we recorded a realized gain of $2,208,469 the estimated fair value of the derivative changed at the end of the period. During this same period in 2021, the estimated fair value of the derivative increased therefore the liability was reduced generating unrealized loss of $2,825,661.

Other income during the period ended June 30, 2022 was the result of the SBA PPP loan forgiveness of $557,977 compared to the first round of SBA PPP Loan forgiveness of $602,478 as of June 30, 2021, offset by recurring interest expense. Interest expense was $205,815 for the yearend June 30, 2022 compared to interest expense of $478,388 for the same period ending June 30, 2021 because of the reduction in notes payable during the year.





Net Loss


During the year ended June 30, 2022 we incurred a net profit of $955,695, compared to a net loss of $5,029,380 for the year ended June 30, 2021.






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Liquidity and Capital Resources

Our ability to continue as a going concern is dependent upon generating profitable operations in the future and/or obtaining the necessary financing to meet our obligations and repay our liabilities arising from normal business operations when they come due. Management intends to finance operating costs over the next twelve months from the date of the issuance of these unaudited condensed consolidated financial statements with existing cash on hand and/or the private placement of common stock or obtaining debt financing. There is, however, no assurance that the we will be able to raise any additional capital through any type of offering on terms acceptable to us, as we believe that existing cash on hand will be insufficient to finance operations over the next twelve months.

At June 30, 2022 we had $367,245 in cash and cash equivalents.





Cash Flows



Our cash flows from operating, investing and financing activities were as
follows:



                                               Year Ended June 30,
                                               2022           2021

Net cash used in operating activities $ (317,394 ) $ (858,250 ) Net cash used in investing activities $ - $ - Net cash provided by financing activities $ - $ 232,977 Net change in cash and cash equivalents $ (317,394 ) $ (625,273 )

As of June 30, 2022, we had $367,245 in cash and cash equivalents and a working capital deficit of $2,862,026. We are dependent on funds raised through equity financing. Our cumulative net loss of $23,850,487 was funded by equity financing. During the year ended June 30, 2021 we raised gross proceeds of $557,977 in cash proceeds through government supported disaster relief programs and this loan was forgiven during fiscal 2022.

During the year ended June 30, 2022, we used $317,394 in operating activities compared to $858,250 for the same period ending June 30, 2021. The difference is primarily because of the lower net loss from operations realized in fiscal year 2022.

During the year ended June 30, 2022 and 2021, we did not use any cash for investing activities.

Net cash flow provided by financing activities for the year ended June 30, 2022 was $0 compared to $232,977 of financing activity in 2021 related to proceeds from proceeds from government supported disaster relief programs and repayment to related parties notes.

Our decrease in cash and cash equivalents for the year ended June 30, 2022, was primarily net cash used for operating activities.

During the year ended June 30, 2022, our monthly cash requirements to fund our operating activities, was approximately $40,000, compared to approximately $85,000 during the year ended June 30, 2021. In the absence of the continued sale of our common and preferred stock or advances from related parties, our cash of $367,245 as of June 30, 2022 is insufficient to cover our current monthly burn rate for next twelve months.

Our ability to continue as a going concern is dependent upon generating profitable operations in the future and/or obtaining the necessary financing to meet our obligations and repay our liabilities arising from normal business operations when they come due. Management intends to finance operating costs over the next twelve months from the date of the issuance of these consolidated financial statements with existing cash on hand and/or the private placement of common stock. There is, however, no assurance that we will be able to raise any additional capital through any type of offering on terms acceptable to us, as we believe that existing cash on hand will be insufficient to finance operations over the next twelve months.






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Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.





Critical Accounting Policies


Our audited financial statements are affected by the accounting policies used and the estimates and assumptions made by management during their preparation. A complete summary of these policies is included in Note 2 of the notes to our audited financial statements. We have identified below the accounting policies that are of particular importance in the presentation of our financial position, results of operations and cash flows, and which require the application of significant judgment by our management.

For revenue recognition arrangements that we determine are within the scope of Topic ASC 606, we perform the following five steps: (i) identify the contract(s) with a customer, (ii) identify the performance obligations in the contract, (iii) determine the transaction price, (iv) allocate the transaction price to the performance obligations in the contract, and (v) recognize revenue when (or as) the entity satisfies a performance obligation. We only apply the five-step model to arrangements that meet the definition of a contract under Topic 606, including when it is probable that the entity will collect the consideration it is entitled to in exchange for the goods or services it transfers to the customer. At contract inception, once the contract is determined to be within the scope of Topic 606, we evaluate the goods or services promised within each contract related performance obligation and assess whether each promised good or service is distinct. We then recognize as revenue the amount of the transaction price that is allocated to the respective performance obligation when (or as) the performance obligation is satisfied.

We recognize revenue upon completion of our performance obligations or expiration of the contractual time to use services such as bulk texting.

Recent Accounting Guidance Adopted

We have implemented all new accounting pronouncements that are in effect and applicable to us. These pronouncements did not have any material impact on our financial statements unless otherwise disclosed, and we do not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on our financial position or results of operations.

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