Deana La Rosa was appointed as the Chief Operating Officer of the Company by the Board of Directors of La Rosa Holdings Corp., a Nevada corporation (the Company"), effective February 1, 2024. Deana La Rosa, aged 53, the Chief Operating Officer of the Company, brings over 30 years of expertise in finance and real estate to the Company. Ms. La Rosa joined the Company as a Director of Operations in September 2023.

Prior to that she served as the CEO of Lighthouse Mortgage Solutions from June 2021 through August 2023 and held key positions in management at Union Home Mortgage Corp. from January 2019 through May 2022 and The Federal Savings Bank from July 2015 through January 2019 as an SVP, where Ms. La Rosa consistently led her teams to top producer status. With almost two decades as a licensed mortgage broker, she has excelled as an owner, sales manager, and operations manager.

Notably, Ms. La Rosa played a pivotal role in coaching loan officers and realtors to achieve top-tier performance. Her educational background includes business management and accounting studies at Adelphi University, complemented by a certification in equities and bond market trading from the NY Institute of Finance. Ms. La Rosa's extensive experience and commitment to excellence underscore her as a distinguished professional in finance and real estate.