L'Oréal announced to unveiled its new "beauty tech" innovation at CES 2021: L'Oréal Water Saver, a sustainable haircare system for the salon and at-home beauty routine, developed with environmental innovation company Gjosa. The system represents a new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency through advanced technology. For generations, visiting the salon backbar for a hair wash has been a cherished beauty ritual—and with L'Oréal Water Saver, doing so is better for the planet. L'Oréal Water Saver reduces water usage by up to 80%. Its system transforms the traditional hair-washing experience by combining high-powered water-optimizing technology with specially designed haircare products from L'Oréal Professionnel and Kérastase that flow directly into the water stream. Breakthrough product features of the L'Oréal Water Saver device includes: High water velocity and 80% water reduction compared to standard hair washing: the L'Oréal Water Saver platform uses two liters per minute, compared to the household standard eight liters, and with no detectable difference in pressure. Patented Cloud Cleansing—a brand-new haircare experience: by infusing specially designed, micronized haircare formulas directly into the water stream, L'Oréal Water Saver creates droplets that are 10 times smaller, for better absorption and faster rinsing. Data dashboard and impact reporting: Water and cost-saving data is tracked in an accompanying dashboard that provides salon owners with a history of treatments in addition to tracking reduction of water, energy and cost. L'Oréal also announced the first consumer launch of its award-winning Perso technology. Introduced at CES 2020, Perso is a an AI-powered at-home system that represents the ultimate in beauty personalization.