The US Bankruptcy Court gave an order approving the sale of certain assets of JRjr33, Inc. on August 2, 2019. The debtor has been authorized to sell its certain assets to Longaberger Licensing, LLC, the stalking horse bidder for a purchase price of $0.75 million. The debtor’s assets include it's IP Assets and IP Equipment Assets. Also the court approved the sale of debtor's inventory assets to Frazeysburg Investments, LLC for a purchase price of $0.03 million. The IP APA provides for a breakup fee of $0.03 million. The initial minimum overbid should be in the amount of $0.05 million more than the initial purchase price for the IP and IP Equipment Assets and $0.34 million for inventory assets. Each subsequent overbid for the IP and IP equipment assets and inventory assets must be in additional increments of $0.03 million.
JRjr33, Inc. (JRJR), formerly CVSL Inc., offers a platform of direct-to-consumer brands. The Company operates through the segments, which include Gourmet Food, Nutritional and Wellness, Home Decor, Publishing and Printing, and Other. The Gourmet Food Products segment consists of operations related to the production and sale of hand-crafted spices, oils and other food products from around the world. The Home Decor segment consists of operations related to the production and sale of premium hand-crafted baskets, and the selling of products for the home, including pottery, cleaning, health, beauty, home, outdoor and customizable vinyl expressions for display. The Nutritionals and Wellness segment consists of operations related to the selling of nutritional supplements and skin care products. The Publishing and Printing Segment consists of the operations of Happenings Communications Group, Inc. and Paperly, Inc. The Other Segment consists of the operations of Tomboy Tools, Inc.
JRJR33, INC. 
