Jeffs' Brands Ltd. announced that its brand of pest control solutions sold under the Fort Brand has launched its new product line targeting bedbug pest control on the Amazon Marketplace in France. The incidence of bedbug infestations in France has been increasing over the past few months, leading to a greater allocation of resources to address the issue, with the 2024 Paris Olympics games coming up in the summer of 2024. According to ANSES, the French health and safety agency, more than one in ten households in France reported bedbug infestations between the years 2017 and 2022.

This rising concern extends to various settings, including hotel rooms, trains, and private residences, generating a growing demand for effective bedbug pest control solutions.