Rubicon Project announced its integration with IZON Network, Inc. This partnership allows advertisers and brands access to more than 6,000 DOOH (digital-out-of-home) screens and 2.4 million premium users across the United States. IZON's pipeline of an additional 500+ golf courses will mean an additional 37,000 DOOH screens. Rubicon Project's digital-out-of-home offering allows for targeting unique designated market areas throughout the U.S. IZON Network's inventory is now currently available to demand-side platforms (DSPs) via Rubicon Project's exchange, including MediaMath, The Trade Desk, DataXu and Verizon.

Built on top of the IZON server, IZON Digital Media Network is a proprietary media and entertainment platform for both premium and niche marketplaces that targets premium captive digital-out-of-home audiences. IZON focuses its efforts within the digital-out-of-home vertical where an expanding premium user base already exists, driving revenue from national brands and advertisers. IZON drives engagement through current and emerging DOOH channels, beginning with golf carts through IZON Golf GPS tablets, and will be expanding to luxury vehicles, websites, apps and connected TV.