The share is approaching a technical resistance and could return to a bearish configuration.

Fundamentals of the company are strong. The broadcasting group enjoys sales and margins increase. Analysts are optimistic as they have significantly raised their revenue and EPS estimates. However, the company displays high valuation levels confirmed by its 2014 P/E ratio at 17.4 and its EV/EBITDA ratio of 11.1 for the same period.

From a technical viewpoint, the proximity of the GBp 210.6 medium-term resistance limits the upside potential on the stock. The uptrend in the short term has been stopped by this level and prices could decrease sharply in the coming sessions.

Therefore, the most offensive investors can benefit from the technical configuration to take a short position. The objective will be fixed near to the GBp 185 support. Only the breakdown of this level would open up new bearish targets towards GBp 169.5. The stop loss will be set above GBp 210.6.