Infibeam Avenues Limited announced that the company has appointed Mr. Rahul Hirve as the Chief Executive Officer of CCAvenue softPoS, India, effective from June 15, 2022, who will be responsible for strategizing, implementing and overseeing the deployment of softPoS technology "CCAvenue TapPay", across India to transform the Indian POS market and aggressively scaling up CCAvenue TapPay by providing a simple, zero-cost & easily accessible alternative/replacement for/of the traditional costly physical POS machine that currently dominate Indian market.