IBM announced that Wakefern and El Corte Ingles have adopted IBM Smarter Commerce on cloud to quickly respond to changing consumer trends, compete more effectively in local markets and extend their brand into new regions. ECI turned to IBM Smarter Commerce on Cloud to quickly extend its online presence while addressing the distinct customer needs of each market. By deploying IBM Smarter Commerce through a hybrid cloud and on premise solution, ECI can deliver customized in-country offers, promotions and pricing optimization in real-time.

The solution manages their customer orders across the entire region while supporting the many translation, payment and regulatory requirements unique to each country. IBM announced that Wakefern has adopted IBM DemandTec, delivered as a cloud-based service, to deliver dynamic promotions to their customers. The new solution allows Wakefern to respond to changes in real-time demand by using predictive analytics to build and execute promotions, while maintaining the proper product mix in stores.

New IBM Commerce Composer Helps Retailers Deliver Fresh, Relevant Content in Minutes. To help retailers dynamically adapt their online presence to meet changing consumer demands, IBM also announced a new storefront curator as part of its WebSphere Commerce platform. IBM Commerce Composer cuts time to market by giving line of business leaders control over the look, feel and functionality of their online store fronts with no technical coding skills required.

Using intuitive click-to-install templates, marketers and e-commerce leaders can quickly customize page layouts, optimize navigation and add new site functionality in minutes. IBM Commerce Composer features an array of new store front applications from validated IBM partners delivered through cloud-enabled solutions. This gives developers plug-and-play functionality to build apps for retailers to quickly deploy as a service.