Husqvarna partner with Liverpool Football Club. As part of the multi-year global agreement, Husqvarna will become the official groundskeeping partner of Liverpool FC, the first partnership of its kind for both parties. Since 2021, LFC has been using Husqvarna robotic mowers to maintain the pristine conditions of the green spaces at AXA Training Centre, and AXA Melwood Training Centre, supporting the Grounds management team to ensure that LFC's playing surfaces continue to be of the highest standard for players.

Through this partnership, Husqvarna's equipment and innovative solutions will be more deeply integrated into LFC's groundskeeping teams' daily routines and pitch upkeep, making it a key part of creating and maintaining optimal pitch conditions for elite level playing and training. LFC will help raise Husqvarna's global profile through bespoke content and activations using its award-winning social platforms, which enjoy a combined global following of 186 million. Additionally, Husqvarna branding will also be featured on the digital LED boards during matches, reaching over 400 million TV viewers per season around the world, enhancing Husqvarna's brand visibility and awareness on a truly global scale.