Stifel reaffirms its 'buy' recommendation and €79 price target on Hugo Boss, still seeing the stock as 'the best option for its coverage of a brand decoupling from mixed market trends'.

In its note on the German high-end clothing house, the broker indeed points to 'a successful rejuvenation of the brand, improved marketing and more vigorous execution under new management'.

Under-penetration in the US and China, strong brand warmth, attractive margin expansion potential and undemanding valuation support our positive view of the stock', adds Stifel.

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