Hindustan Unilever : Kissan presents #RealTogetherness with grandparents
November 15, 2017 at 01:20 pm
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In the rush and rigour of life, we often forget to spend time with our grandparents. Kissan's new brand campaign is a reminder that grandparents, need nothing more than a little time and attention.
Kissan believes that few people can influence the foundational years of children as grandparents do. The impact of their love and teaching stay for years after and should be valued as a privilege. As part of the 'RealTogetherness' campaign, the brand has released a film that throws light on the relationship between a grandfather and his grandson and the positive impact they have on each other. Through a simple activity of planting a tomato seed, facilitated by Kissan, the grandfather and child find common ground as they slowly nurture the plant as well as their bond.
To support this initiative further, Kissan partnered with schools on Children's Day, wherein several students visited Jeevan Asha old-age home to spend quality time with elderly people. Through this initiative we aimed at enriching young minds. This initiative was a fun learning experience that brought alive the benefits of human connect.
Speaking about this campaign, Ms. Geetu Verma, Vice President, Foods, Unilever, South Asia said, 'Kissan has always been a brand with a purpose. It recognises that more than anything else, the gift of time is the most valuable and that's what we find the most difficult to give in today's age. If we can make a real difference to even a few families in discovering the joy of #realtogetherness we would consider it a great achievement.'
As a brand that has always strengthened social connections, Kissan's new campaign once again focuses on addressing various elements of human connect and highlights the need for us to come closer to nature, family and society at large. So, if you don't remember the last time you made some time for your grandparents, may this film be an inspiration (https://www.youtube.com/watch?v=JzY0FrkI194)
Hindustan Unilever Limited published this content on 15 November 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 15 November 2017 13:19:03 UTC.
Original documenthttps://www.hul.co.in/news/news-and-features/2017/kissan-presents-realtogetherness-with-grandparents.html
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Hindustan Unilever specializes in manufacturing and marketing of cleaning and food products. Net sales break down by family of products as follows:
- personal care products (46%): hair and skin care products, dental and deodorant products (brands Aviance, Dove, Sunsilk, Lux, Pond's, Axe, Rexona, Close Up, etc.);
- house cleaning and laundry care products (33.9%): soaps, dishwashing liquids, detergents, stain removers and cleaners (brands Active Wheel, Comfort, Cif, Sunlight, Vim, etc.);
- food products and beverages (18.8%): culinary products, sauces, oils and margarines (brands Knorr, Kissan, Annapurna, etc.), ice creams (Kwality Wall's), teas and coffees (brands 3 Roses, Red Label, Lipton, Bru, Taj Mahal);
- other (1.3%).
At the end of March 2019, the group had 28 production sites in India.
India accounts for 96% of net sales.