Hill Street Beverage Company Inc. announced the expansion of the DehydraTECH licensing footprint and product portfolio through both a new licensing agreement and the new state expansion of a successful multi-state brand of DehydraTECH-powered products. New DehydraTECH Licensing Deal with Neo Alternatives in MassachusettsIn Massachusetts, NEO Alternatives, LLC ("NEO"), owner of the "Root 66" brand of 100% natural, full- spectrum hemp derived CBD extract products, has become the latest licensee of the patented fast- acting cannabis delivery technology DehydraTECH, which Hill Street owns the global rights to use in the production of THC products. NEO will use DehydraTECH technology to power and launch a new line of fast-acting THC products, expected to hit shelves in August this year, having now entered into a licensing agreement with Dehydr8 MA, LLC ("Dehydr8"), an affiliate of the Company's DehydraTECH multi-state commercialization partner Dehydr8, LLC.
The signing of NEO as a licensee follows the Company's March 1, 2022 announcement that it had granted DehydraTECH license rights in Massachusetts to Dehydr8, to develop new sublicensees and sales of THC products in the state. Dehydr8 is now driving commercialization of DehydraTECH through sublicensees operating in Michigan, Illinois, Massachusetts, and Oregon. NEO's new products will add to the portfolio of DehydraTECH-powered products already available to customers in Massachusetts, where the leading line of 1906 Drops are sold.
Michigan Launch of Popular Fast-Acting 1906 Drops Powered by DehydraTECH.