Omaken Sports AS announced yet another addition to growing management team as Erik Holm joins Heroic as Chief Marketing Officer. Holm most recently comes from the savings app startup Spiff, where he was CMO and partner. He was previously Head of Growth and co-founder of fintech company Spond and creative and strategic manager of RED Dentsu X. He has also been active in his spare time, growing Swedish football club AIK's SoMe channels into the largest in the Nordic region. In Norway, he has made a splash as the social media head of the group Arkitektopprøret (Architectural Rebellion), which has jumpstarted a national debate about urban planning. As CMO, Holm will play a key role in building the Heroic brand. In order to reflect the strong position of Heroic in the esports community, the parent company Omaken Sports will be renamed Heroic Group.